Summaries - Office of Research & Innovation
Research Summaries
Back Evaluating the Financial Effectiveness of Marketing and Advertising on Recruiting Outcomes
Fiscal Year | 2014 |
Division | Research & Sponsored Programs |
Department | Naval Research Program |
Investigator(s) | Eger, Robert J. |
Sponsor | NPS Naval Research Program (Navy) |
Summary | We propose a methodology and model that captures both the objective (e.g. contracts, enlistments) and subjective (e.g. awareness, brand identity, image, leads) outcomes associated with Marketing and Advertising in support of all recruiting mission areas. |
Keywords | Marketing and Advertising Cost Effectiveness |
Publications | Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal |
Data | Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal |