Research Summaries

Back Future Navy Recruiting Strategies: Development of Concepts, Practices, Processes and Procedures to Recruit Generation Z and Alpha

Fiscal Year 2014
Division Research & Sponsored Programs
Department Naval Research Program
Investigator(s) Fricker, Jr., Ronald D.
Sponsor NPS Naval Research Program (Navy)
Summary This research project will identify and evaluate past alternative recruiting efforts with an emphasis on assessing the quantitative evidence (if any) of performance. It will also assess the literature on trends in the Millennial and post-Millennial generations with a focus on how well current and previous recruiting efforts align with how these generations are likely to want to interact with Navy recruiting. Finally, this research will pose possible future recruiting strategies for the Navy along with rigorous quantitative methods for evaluating the perfor1nance of the various strategies and their components.
Keywords
Publications Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal
Data Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal