Research Summaries

Back DOD Joint Strategic Communications Workshop

Fiscal Year 2010
Division Provost
Department Center for Executive Education
Investigator(s) Franklin, Ronald E.
Sponsor U.S. European Command (Joint)
Summary The learning objectives for this workshop are as follows. Participants will be able to:
Understand and value the critical role strategic communications plays in support of the overall strategic objective of the organization. Understand and direct a communication-centric perspective for a system that values and implements strategic communications at all levels. Understand and support the creation of detailed communication planning process at various levels; strategic, organizational, command. Understand the importance of performance metrics in order to assess the strategic communication plan. Understand and develop the skills to create a communications plan.
Keywords Strategic Communication Planning Performance Metrics Organization Skill
Publications Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal
Data Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal