Research Summaries

Back Evaluating the Financial Effectiveness of Marketing and Advertising on Recruiting Outcomes

Fiscal Year 2014
Division Research & Sponsored Programs
Department Naval Research Program
Investigator(s) Eger, Robert J.
Sponsor NPS Naval Research Program (Navy)
Summary We propose a methodology and model that captures both the objective (e.g. contracts, enlistments) and subjective (e.g. awareness, brand identity, image, leads) outcomes associated with Marketing and Advertising in support of all recruiting mission areas.
Keywords Marketing and Advertising Cost Effectiveness
Publications Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal
Data Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal