Summaries - Office of Research & Innovation
Back DOD Joint Strategic Communications Workshop
|Department||Center for Executive Education|
|Investigator(s)||Franklin, Ronald E.|
|Sponsor||U.S. European Command (Joint)|
The learning objectives for this workshop are as follows. Participants will be able to:
Understand and value the critical role strategic communications plays in support of the overall strategic objective of the organization. Understand and direct a communication-centric perspective for a system that values and implements strategic communications at all levels. Understand and support the creation of detailed communication planning process at various levels; strategic, organizational, command. Understand the importance of performance metrics in order to assess the strategic communication plan. Understand and develop the skills to create a communications plan.
|Keywords||Strategic Communication Planning Performance Metrics Organization Skill|