Summaries - Office of Research & Innovation
Back DOD Joint Strategic Communications Workshop
|Department||Center for Executive Education|
Thomas, Gail F.
Franklin, Ronald E.
|Sponsor||Office of the Secretary of Defense (DoD)|
|Summary||Workshop objectives: The learning objectives for this workshop are as follows: Participants will be able to understand and value the critical role strategic communication plays in support of the overall strategic objectives of the organization, understand and direct a communication-centric perspective for a system that values and implements strategic communications at all levels, understand and support the creation of detailed communication planning process at various levels; strategic, organizational, command, understand the importance of performance metrics in order to assess the strategic communication plan, and understand and develop the skills to create a communications plan.|
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