Research Summaries

Back Customized Strategic Communication Workshop for Naval Warfare Development Command

Fiscal Year 2020
Division Provost
Department Center for Executive Education
Investigator(s) McAnally, Winli
Sponsor Naval Warfare Development Command (Navy)
Summary This 3-day workshop is a hands-on, results-oriented workshop that is tailored for Naval Warfighting Development Command (NWDC) and will assist the command in the development and implementation of their strategic communication plans and processes. Graduates will: -Understand and value the critical role strategic communication plays in support of the overall strategic goals -Understand and direct a communication-centric perspective for a system that values and implements strategic communication process at all levels -Understand and support the creation of a detailed communication planning process at various levels: strategic, organizational, operational/command, with consideration of the tactical level -Develop the skills to create or direct implementation of a strategic communication plan
Keywords
Publications Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal
Data Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal