Research Summaries

Back DOD Joint Strategic Communications Workshop

Fiscal Year 2008
Division Provost
Department Center for Executive Education
Investigator(s) Thomas, Gail F.
Franklin, Ronald E.
Sponsor Office of the Secretary of Defense (DoD)
Summary Workshop objectives: The learning objectives for this workshop are as follows: Participants will be able to understand and value the critical role strategic communication plays in support of the overall strategic objectives of the organization, understand and direct a communication-centric perspective for a system that values and implements strategic communications at all levels, understand and support the creation of detailed communication planning process at various levels; strategic, organizational, command, understand the importance of performance metrics in order to assess the strategic communication plan, and understand and develop the skills to create a communications plan.
Keywords
Publications Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal
Data Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal