Summaries - Office of Research & Innovation
Back Strategic Communications Workshop
|Department||Center for Executive Education|
|Investigator(s)||Franklin, Ronald E.|
|Sponsor||Defense Manpower Data Center (DoD)|
The learning objectives for this workshop are defined in terms of the learning outcomes for the participants. During their attendance at the Navy Strategic Communication Workshop (SCW), participants will:
- Analyze an organization's leadership, systems, and change readiness in terms of the strategic plan or initiative
- Complete a stakeholder analysis
- Learn techniques for aligning internal and external communication
- Appreciate the importance of communication in mitigating risk
- Discuss proactive crises analysis and development of contingency communication plans
- Develop specific strategic questions that should be asked by leaders in support of a strategic communication perspective
- Identify communication champions at all levels of the organization
- Understand communication considerations that follow from a cross-cultural and/or international context
- Discuss the foundation of public diplomacy as a skill set.
- Analyze key messages in terms of stakeholder alignment or divergence
- Identify useful and practical metrics for the overall communication plan as well as specific plan elements that clearly link to the strategic plan/initiative metrics
- Develop a strategic communication plan or framework for a communication plan in support of a strategic initiative.
The workshop will include a combination of lecture, discussion, exercises, and hands-on Strategic Communication (SC) plan development. the latest research findings and lessons learned from the private and public sectors will be presented. Instructors, facilitators, and peer learners will provide feedback and suggestions for improving each command's SC plan. Teams will be asked to bring strategic plans or change initiatives that might require a strategic communication component. This hands-on, action-oriented workshop approach will provide facilitators who will assist teams with the development of their SC plans. The workshops will be delivered at the NPS campus in Monterey California, or in Navy Fleet Concentration Areas (FCAs) such as San Diego, CA or Norfolk, VA where a large number of Navy commands and organizations may request a local SCW program. NPS will be responsible for providing all classroom facilities and administrative support for delivery of the programs at NPS. Arrangements for administrative support at other locations outside of NPS will be coordinated by the SCW Program Manager.
|Publications||Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal|