Summaries - Office of Research & Innovation
Research Summaries
Back DOD Joint Strategic Communications Workshop
Fiscal Year | 2010 |
Division | Provost |
Department | Center for Executive Education |
Investigator(s) | Franklin, Ronald E. |
Sponsor | U.S. European Command (Joint) |
Summary |
The learning objectives for this workshop are as follows. Participants will be able to: Understand and value the critical role strategic communications plays in support of the overall strategic objective of the organization. Understand and direct a communication-centric perspective for a system that values and implements strategic communications at all levels. Understand and support the creation of detailed communication planning process at various levels; strategic, organizational, command. Understand the importance of performance metrics in order to assess the strategic communication plan. Understand and develop the skills to create a communications plan. |
Keywords | Strategic Communication Planning Performance Metrics Organization Skill |
Publications | Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal |
Data | Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal |