Summaries - Office of Research & Innovation
Research Summaries
Back Future Navy Recruiting Strategies: Development of Concepts, Practices, Processes and Procedures to Recruit Generation Z and Alpha
Fiscal Year | 2014 |
Division | Research & Sponsored Programs |
Department | Naval Research Program |
Investigator(s) | Fricker, Jr., Ronald D. |
Sponsor | NPS Naval Research Program (Navy) |
Summary | This research project will identify and evaluate past alternative recruiting efforts with an emphasis on assessing the quantitative evidence (if any) of performance. It will also assess the literature on trends in the Millennial and post-Millennial generations with a focus on how well current and previous recruiting efforts align with how these generations are likely to want to interact with Navy recruiting. Finally, this research will pose possible future recruiting strategies for the Navy along with rigorous quantitative methods for evaluating the perfor1nance of the various strategies and their components. |
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Publications | Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal |
Data | Publications, theses (not shown) and data repositories will be added to the portal record when information is available in FAIRS and brought back to the portal |