EIN 6528 Simulation-based Life Cycle Engineering Summer 2008

Pre or Co-requisite: IDS5717C OR EIN5255 OR EIN5117 OR ESI 5531.

Goals:

· Introduction to significant topics relative to System Life Cycle Engineering

· Impart a Management level understanding of the use of simulation for knowledge transfer in the organizational environment.

· Identify Competitive and Strategic advantages of the use of simulation by corporations

· Understand, apply, and demonstrate how industry concepts of Simulation-Based Life Cycle Engineering are integrated into selected phases of the program life cycle to actually create benefit through educational mastery of extensive case study history from the commercial aviation and/or automotive industries.

· Understand, apply, and demonstrate how industry concepts of Simulation-Based Life Cycle Engineering face challenges to reducing the time, resources, and risks through mastery of extensive case study history from the commercial pharmaceutical industry, innovation techniques, information technology, forecasting techniques, and change management case history

Minimum Required Course Material:

· Course Packet (2008), Consisting of Various Case Studies

o Boeing: HBS Case Study

o Airbus vs Boeing: HBS Case Study

o Boeing e-Enabled: HBS Case Study

o Toyota Paradigm: HBS Case Study

o Toyota Ivey Case Study

o BMW: HBS Case Study

o Millennium Pharmaceuticals, Inc HBS Case Study

o Forecasting HBS Case Study

o Industry Transformation HBS Case Study

o Volkswagen HBS Case Study

Recommended Test:

Blanchard, Benjamin & Fabrycky, Wolter. (2005) Systems Engineering And Analysis 4^th Edition, Prentice Hall

Required Assignments and Weight:

Individual Systems Engineering Quiz (150 points)

Individual Simulation, Strategy, Competitiveness, and Information Quiz (150 points)

Individual Aircraft Industry Strategic Competitiveness Quiz (150 points)

Individual Paper: Simulation-based Life Cycle Engineering Benefits and Challenges for one company in a given Industry Sector (350 points)

Team Presentation: Benefits and Challenges of Simulation-based Life Cycle Engineering observed across a given Industry Sector (200 points)

Assignments will be submit on the date and before the time specified in the class schedule below. Grades will be assigned as indicated below according to the weighted score obtained by the student. One grade will be given for Team assignments and all members of the team will receive the same grade. Teams may be dissolved as late as one week before each assignment. If a team dissolves, then it is the responsibility of each individual of the dissolved team to complete the assignment individually.

Class Date	Topic	Before Class Assignment
May 12	Intro. Simulation, SBLCE relationship to Strategy, Information Systems and Technology, Productivity, Quality, Operations Management, Systems Engineering, Organizational Learning, Supply Chain, Project Management & Engineering Economy	Syllabus, Blanchard, Benjamin & Fabrycky, Wolter President and Fellows of Harvard College, HMU, June 2000
May 14	Simulation, SBLCE	Sherman & Craig, VR 2003 Proctor (Editor), Web, 1999 * Battershell, C17 vs Boeing 777, 1999 Johnson, McKeon, & Szanto, SBA, 1998 Proctor, ARQ, 2003 *Zittel, ARQ, 2001
May 19	Strategy, Competitiveness, and Information	* Prior to class complete on line Systems Engineering Quiz ** * Porter, “The Five Competitive Forces That Shape Strategy,” HBR, January 2008. Fuchs, et al CMR 2000 Porter and Millar, HBR, July 85.
May 21	Strategic Competition: Airbus vs. Boeing; Boeing 787; Forecasting and Systems Dynamics	HBS Case 9-707-447 HBS Case 9-305-101 Sterman, J. CMR, 2001 Global Aircraft Market Forecast (WebCT link: unsourced)
May 26	Holiday	No Class. No Assignment
May 28	Information Boeing	* Prior to class complete on line Simulation, Strategy, Competitiveness, and Information Quiz ** HBS Case 9-807-011 McAfee, HBR, 2006 *Weill & Aral, MIT, 2006
June 2	Toyota Production System;	Spear & Bowen, HBR, 1999 Ward, et al, Sloan Management Review, Spring 1995; * HBS Case 9-602-035; Sobek, Liker & Ward, HBR July-August 1998;
June 4	Toyota Product Line;	* Ivey Case 904A03 Sawhney, MIT, 2006 Thomke, HBR, 2001
June 9	BMW AG: The Digital Car Project; Simulation, learning & R&D	HBS Case 9-699-044 Thomke, Research Policy 27 (1998) 55-74; Thomke, MIT, 2006 Thomke & Hippel, HBR, 2002
June 11	Millennium Pharmaceuticals; R&D Approaches	* Prior to class complete on line Aircraft and Automotive Industry Strategic Competitiveness Quiz * HBS 9-600-038 Raynor & Panetta, S&I, 2005 *Ring et al, CMR, 2005
June 16	Forecasting New Product; Industry Transformation; Industry Process Change	HBS Case 9-505-062 HBS Case 9-701-008 Kallio, et al. Journal of Strategic Information Systems, 1999 Bonabeau, Frontiers, 2002
June 18	Simulation, Information Technology,	Elberse, HBR, 2005 Reeves, B., Malone, T. & O’Driscoll, T. as described by Paul Hemp HBR Editor’s Blog Feb 19, 2008 Carr, HBR, 2003 HBS Case 9-606-003
June 23	Analytics, Change Management, Emerging IT/Case Tools	Sosa, et al, HBR, 2007 Davenport, HBR, 2006 Sirkin, Harold, Keenan, Perry, & Alan Jackson. HBR (2005) Schmidt, Computer, 2005
June 25	*Working Session: Group Discussion on Benefits and Challenges of Simulation-based Life Cycle Engineering observed across a given Industry Sector*	*Turn in through WebCT Individual Paper: Simulation-based Life Cycle Engineering Benefits and Challenges for one company in a given Industry Sector before class*
June 30	*Working Session: Group Discussion on Benefits and Challenges of Simulation-based Life Cycle Engineering observed across a given Industry Sector*	*Prepare Team Presentation on Benefits and Challenges of Simulation-based Life Cycle Engineering observed across a given Industry Sector*
July 2	*Working Session: Group Discussion on Benefits and Challenges of Simulation-based Life Cycle Engineering observed across a given Industry Sector*	*Prepare Team Presentation on Benefits and Challenges of Simulation-based Life Cycle Engineering observed across a given Industry Sector*
July 7	*In Class Presentation*	*Present Team Presentation on Benefits and Challenges of Simulation-based Life Cycle Engineering observed across a given Industry Sector*
July 9	*In Class Presentation*	*Present Team Presentation on Benefits and Challenges of Simulation-based Life Cycle Engineering observed across a given Industry Sector*

Download Readings:

The download readings can be obtained through the to the UCF Library homepage http://library.ucf.edu/. Once there go to Database titles A-L, then click on Business Source Premier. On the search parameters: for the first parameter change Default field to Author, type in Porter (for example). For the second search parameter, change Default field to Journal, type in Harvard Business Review. Download.